What do the most magnetic brands in the world have in common? Hint: It’s not a giant ad budget (though that helps). They all share a secret: they act like a media company.
Think about it. Red Bull doesn’t simply run ads for energy drinks; they create and publish the most insane extreme sports content on the planet. Glossier didn’t stick to selling makeup; they built a community by publishing beauty tutorials and real customer stories. They create content so good that people actually want to watch it and share it. The product then becomes the obvious solution, not a pushy sales pitch.
If you feel like all your posts are screaming “buy my stuff!”, it’s time for a change. To win in today’s world, your brand needs to be the go-to destination for your audience, not another vendor they scroll past.
3 Ways to Start Acting Like a Media Company Today
This whole “media company” thing sounds like a lot, but it really comes down to a few simple shifts in how you think.
- Make Your Audience the Star. Most businesses talk about themselves. A media company talks about what its audience cares about. Your content should be all about solving their problems, making them laugh, or inspiring them. Your service is just the tool that helps the hero (your customer) win.
- Create “Shows,” Not Random Posts. Throwing random content at the wall doesn’t build a real following. A media company is consistent. They create “shows” that people can count on. This could be a weekly Q&A video series, a monthly interview with an industry leader, or even a daily “tip of the day” Reel. Give your audience a reason to tune in.
- Good Quality Signals You’re a Pro. Let’s be real, a true media company wouldn’t be caught dead posting a shaky, poorly lit video. They know that quality shows you mean business. When you invest in professional production (from the script to the final edit), you’re sending a clear message: you take your audience, and your own expertise, seriously.
You Don’t Have to Build the Studio Alone
Here’s the best part: you don’t need a Hollywood budget or a full-time crew to pull this off. You just need to delegate to a strategic partner that gets it.
That’s where we come in. We’re the problem-solvers who build your media engine for you. We find the stories, write the scripts, produce the content, and publish it for your growing fanbase. We handle the “media” so you can focus on the “company.”
Ready to make the shift? Let’s team up and turn your brand into the media company that runs your niche.
