When it comes to shooting video, lighting is not one of the a technical details you can “live without”, it’s one of the most important creative decisions you’ll make.
Proper lighting does more than simply help people see you and make the background “prettier”. It frames your face, creates depth, and separates you from the background so you don’t blend into your surroundings.
Lighting also sets the emotional tone of your video. Bright, even lighting feels open and trustworthy. Dark, uneven lighting creates a dramatic tone. Whether you realize it or not, your audience is reacting to your lighting before they ever hear a word that comes out of your mouth.
Bad lighting has a way of undermining even the strongest message. A professional idea can feel unfinished or unpolished if the lighting is harsh, flat, or inconsistent. While good lighting builds and evolves your message. It makes the video feel intentional, credible, and complete, like care was taken at every step of the process.
Besides your camera, lighting is the single most important upgrade you can make to your videos. Better lighting leads to a better looking product. When a video looks better, people stay longer. When people stay longer, they listen. And when they listen, your message actually lands.
Lighting doesn’t only change how a video looks, it changes how it feels, how it’s perceived, and how effective it is.
In video, lighting isn’t optional. It’s everything.
-Greg 🎬
P.S. To work with a team who will always help you find your best light, book a call with us here.
